About a week ago, cakelava joined Instagram @cakelava . If you are wondering why we waited so long to join, there is a little story here. Several years ago I looked into putting cakelava on Instagram, and I didn't get very far. Not getting very far is an understatement. I didn't get past choosing our username, because someone with no association to our company, or to cakes, already had it. At the time I could have chosen another username, but decided to put the process on hold. It wasn't meant to be. I was also turned off by the idea that the photos posted on Instagram don't belong to the individual or company posting them, so I treaded this avenue carefully. We already had a few other social media accounts to maintain and I thought "why add another one." My hands were full with running a cake business and various social media accounts. Why make more work for myself?
Then, our company and cakes started getting tagged quite regularly, which has been the case on Pinterest for many years. People were making comments and we weren't seeing them until much, much later. Sometimes, years! These were clients of ours, students of Rick's and many appreciative bakers in the cake community. It was important to be a part of the dialog and let the people leaving comments know we appreciated them taking the time. In addition to the cakes getting tagged, our clients began asking us if we were on Instagram. "No, but we're on facebook, twitter, and pinterest". cakelava was still based in Hawaii when this began happening.
If you've been following our cake adventures, you know that we moved cakelava to Las Vegas from Hawaii and spent part of last year building out our new custom cake studio at the Montage Shopping Center in Las Vegas. We opened earlier this year. During the period we transitioned cakelava from Hawaii to Las Vegas, we took a hiatus from making cakes and also largely from social media. If there was a time to join instagram, it certainly wasn't then.
We finally decided to take the plunge and join Instagram after we had established our new cake shop in Las Vegas. It was time. We were settling into our new home of Las Vegas and were regularly making cakes we wanted to share. We're enjoying being a part of the Instagram community and happy to see many friends there as well. We're excited to see what Las Vegas has in store for us and invite you to come along for the ride! See you on Instagram!