Monday, October 19, 2009

Happy 95th Birthday Lex Brodie. Thank You ... Very Much!

If you lived in Hawaii during the past 40 years, you know who Lex Brodie is. I'd be hard pressed to find a person living here who isn't familiar with Lex Brodie's Tire Company or his famous "Little Joe" caveman mascot and "Thank You ... Very Much!" slogan. In fact, when my mother heard we were making Lex Brodie's birthday cake, she repeated the slogan "Thank You ... Very Much!" and she hasn't even lived on Oahu for years. Lex Brodie's, voted Hawaii's best tire company 6 years in a row has 5 locations on Oahu. Lex is one of Hawaii's best known businessmen, and this Kauai born native built his company from the ground up, one "Thank You ... Very Much!" at a time. Born in 1914, Alexander "Lex" Brodie celebrated his 95th Birthday on Saturday and we were honored to make his birthday cake. I grew up with Lex Brodie's, spent 15 years on the mainland, and nearly five years after returning to Hawaii, Rick got to make his Fabulous sculpted tire 95th birthday cake! It was amazing!

Lex's cake was unbelievably realistic looking. Rick sculpted a life size tire out of cake and placed a real rim, provided by Lex Brodie's Tire Company, in the middle of it. On the side of the tire Rick handcrafted the Lex Brodie logo with "Little Joe", and on the side of the tire's "label" was information about Lex and his company. The party which took place at Jimmy Buffett's at the Beachcomber in Waikiki was a celebration for both Lex's 95th birthday and the 50th "Thank You Very Much" Award, given to students who have written a 300-word essay thanking those who have touched their lives. The cake was delivered early in the morning, in time for the Perry and Price radio show which broadcasts from the restaurant every week.

Rick and I would like to say "Thank You ... Very Much!" to Scott Williams, President of Lex Brodie's, who was such a joy to work with and who went out of his way to give us the information we needed to make Lex's cake truly special. Happy Birthday to Lex Brodie, a true Hawaii legend whose generous spirit, support of the local community, and commitment to his customers is an inspiration to all of us! Thank You ... SO Very Much!"

Rick working on the tire

inside Jimmy Buffett's

Rick, the proud designer with his tire cake

'Til next time ... Aloha!


Anonymous said...

i'm sure lex enjoyed the cake -- he brought a lot of smiles to us -- when my son was little he used to say: thank you... very much. the cake looks fantastic.

Wayne L said...

I haven't heard about Lex in a long, long time. I am a regular customer at his store. And I get the best service there. Happpy Birthday Lex, more to come!
Thank You Very Much!

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